National Tourism Day in India is marked on 25 January every year. The day is celebrated to build awareness of the country's economic benefits from tourism. It was started by the government of India with a purpose to promote natural beauty, cultural diversity, and a rich legacy.

India is a lovely country with astonishing tourist spots like rivers, mountains, beaches, valleys, historical monuments, and many more. National Tourism Day attempts to draw the attention of tourists to help the country's economy. 

National Tourism Day is also an opportunity to honour the people working hard in the travel and tourism industry, helping the country in promoting tourism and supporting the local economy.